German retailer Breuninger offers Alipay, WeChat Pay2018-06-30 03:00:38 GMT2018-06-30 11:00:38(Beijing Time)Xinhua EnglishDUSSELDORF, Germany, June 29 (Xinhua) — German department store retailer Breuninger on Friday announced to introduce two Chinese mobile payment platforms — Alibaba’s Alipay and Tencent’s Wechat Pay.This makes Breuninger the first German department store to offer the two leading digital Chinese payment options in all its eleven stores, the company said in a statement.Last year, 12.4 million tourists from East Asia visited Europe on their travels. This will rise to 20.8 million by 2022, according to the company’s statement.By accepting Alipay and WeChat Pay, Breuninger hopes to attract more Chinese customers — the young, online-savvy, affluent target group.”The integration of Alipay and WeChat Pay at all Breuninger stores is a logical step in the direction of further improving the shopping experience,” said Breuninger CEO Holger Blecker.”Alipay and WeChat Pay have proven to be popular entry points for companies looking to implement precisely these kinds of digitalization processes over the past few years,” said Markus Braun, CEO of Wirecard AG, one of the world’s fastest growing digital platforms in the area of financial commerce.Breuninger was founded in 1881 and is today among the leading department stores in Europe. The company operates 11 stores with over 5,500 employees across Germany.| PRINT | RSSSINA English is the English-language destination for news and information about China. Find general information on life, culture and travel in China through our news and special reports or find business partners through our online Business Directory. For investment opportunities with SINA, please click the link “Investor” below.| About SINA | Investor | Media Kit | Comments or Question? |Copyright &copy 1996-2018 SINA Corporation, All Rights Reserved

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