Soft drink companies develop vending machines with special features to meet consumers’ demands. (The Japan News/ANN/File photo)
TOKYO — Soft drink companies are increasingly developing their vending machine businesses, introducing special features that can meet diverse needs among consumers, while also aiming to improve the efficiency of vending machine operations.
The success of their efforts to boost the business will depend on whether they can win back consumers, who tend to buy soft drinks at convenience stores that sell beverages at lower prices, observers said.
“It’s delicious. I’ve never tasted anything like this,” said a 15-year-old high school student after trying a chilled Mitsuya Cider drink.

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